Continuing with the Pioneer theme…GEICO joins in!

After seeing the video posted about LEVI’s ‘Pioneer! O Pioneer!’ commercial, I began to notice more advertising using similar ecocritical tropes in their commercials.  The most recent one I saw was from our favorite green gecko of GEICO insurance.  Titling their commercial as ‘The Epic Journey Begins’ the GEICO gecko describes himself as feeling like a pioneer that came before him expanding west “from sea to shinning sea” as he is attempting to enlighten everyone about the many great things GEICO has offer.


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