Making Environmental Behavior Fun

Today in class I brought up how making environmental change a fun thing to do can be a great motivator, one that can be used effectively in place of fear-inducing apocalypticism. The example I gave of the interactive trash can is from The Fun Theory, a Volkswagon Initiative. According to their homepage,

“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”

Here’s the video of the interactive trash can:


Here’s another video for a bottle recycling bin:


And this is one of my favorites–how to encourage people to use the stair rather than an escalator by creating piano stairs:


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